There’s a lot to be said for making the most of your book description: it leads to more sales, for one. I’ve written about book descriptions (blurbs) before, but today I’d like to show you how I would rewrite a short book blurb – also so that it ranks better on Amazon.
First learning point: you must be clear and precise. Get inside the head of your target reader group (entrepreneurs with a purpose in this case). Think about what potential outcomes they could have from reading the book, especially emotional benefits and life advantages. A greater mental strength is something many of us seek.
Your blurb must not be too short or too broad with the target reader.
Get in touch with me, Jennifer Lancaster, for a great price for re-writing a book blurb.