Would you like More Readers and Gravitational Attraction?

Thank you for showing an interest in writing a book. First, I wanted to let you know that a book is not just a package of 200 pages. It is also not just about making an Amazon category bestseller. 

So, what would it be about?

You know that creating trust and credibility in the first meeting is important. Online, that’s even harder. But what if you had a book carefully TARGETED to your market, meeting their needs and problems, and written with heart?

Whether a business coach, psychologist, NLP practitioner or life coach, you would then have a way to stand out in a crowded market.

I want to help you create a successful book that pays its way. This is not easy. It takes time and a network of trustworthy specialists. As an experienced self-publisher, I know that, with dedication, you can learn to write and publish a thought leader, how to or self-help book mostly from your knowledge, within six months. 

First, what you might want to consider is… aligning your book with your services. 

That way, any highly engaged readers of the book can opt into your other higher-level offerings. You can even use ad funnels to do this. 

Okay, what about other ways to sell through your book? 

Loyalty builds with authentic connections, not just social media posts. That said, intriguing book snippets and knowledge-based posts remind people of what you are doing – the creative side of you they never knew about, the special information. Another way is to message your connections with a two-way request, where you ask for support in sharing posts about the book and you give their latest education a share as well. 

The easy part is knowing you need to write a great book; the hard part is doing it!

You see, most specialists are great at what they do, but in the world of writing a book, it’s a whole new thing. Fears and doubts creep in. Will anybody like my writing? How can I put it in a logical order and the right type and genre? What about all the publishing options – will some vanity publishing company rip me off or will I get a valuable service?

Don’t worry. Writing coaching helps with language, voice, direction (outline), and editing suggestions. You can get full editing support too, right down to fixing the last typo.

To answer those curly self-publishing questions, we allow for a session on this. 

Jennifer, Founder and Editor, encourages education, whether that be through Jenniferlancaster.com.au/blog or the Book Creation course – 24/7 self-paced training and templates.

Despite what publishers tend to promise, all returns depend on your support system and your own knowledge about publishing, not on fables about bestselling dreams. 

How much is the book development program? What about editing and publishing costs?

The cost of our self-publisher’s course is $300. 

Then, for more intensive help along the way, we offer book coaching (with suggestions) towards your end manuscript. With two rounds of editing, the full package starts at AU $4,000 (US$3,000) for a 30,000-word book. This compares well with our nearest rivals charging $5,000 and $9,000 for writing coaching/editing. 

For the next stage, you can choose your publishing supporter, who handles the conversions and uploads, typesetting and design, legal deposit, and ebook set-up (around $2,100) or you can hire a local book designer who is great at what they do (non-fiction book covers are $330). The course and your video call Q&A mentors you through everything else.