Business Author Academy was designed to allow for the creation of a successful nonfiction book: for thought leadership or one with a strong message. This is not easy. It takes time and inside knowledge.

As an experienced self-publisher, Jennifer and team helps you to write and publish a thought leader, how to or self-help book — without staring at the blank page bereft of ideas. 

As a marketing brain, we want to help in aligning your new book with your group coaching, course or services. 

That way, any highly engaged readers of the book can opt into your other higher-level offerings. This is easiest with advertising to sales pages. Book funnels are able to be implemented simply, and more affordably than ever.

Okay, what about other ways to sell through a book? 

Tested and proven, intriguing book snippets and knowledge-based posts remind followers & subscribers of what you are doing – the creative side of you they never knew about, the special information. See more in our Book Creation Self-Publish course.

The easy part is knowing you need to write a great book; the hard part is doing it!

Book Development and Coaching

Most specialists are great at what they do, but in the world of writing a book, it’s a whole new thing. Fears and doubts creep in. Will anybody like my writing? How can I put it in a logical order and the right type and genre? What about all the publishing options – will some vanity publishing company rip me off or will I get a valuable service?

Don’t worry. Writing coaching helps with language, voice, direction (outline), and editing suggestions. You can get full editing support too, right down to fixing the last typo.

To answer those curly self-publishing questions, we allow for a session on this. Jennifer, Founder and Editor, encourages education, whether that be through Jenniferlancaster.com.au/blog or the Book Creation course – 24/7 self-paced training and templates.

Despite what publishers tend to promise, all returns depend on your support system and your own knowledge about publishing, not on fables about bestselling dreams. 

Our blog helps with Choosing the Type of Book to Write, Selecting a Narrow Niche Audience, and Book Outlining.

How much is the book development program? What about editing and publishing costs?

For more intensive help along the way, we offer book coaching (with suggestions) towards your end manuscript. With two rounds of editing, a full Book Coaching and Editing package starts at AU$4,000 for a 30,000-word book, or less if you choose to publish with us as well.

This compares well with our nearest rivals charging $5,000 – $9,000 for writing coaching/editing. You can pay monthly.

For the next stage, you choose your publishing supporter, who handles the conversions and uploads, typesetting and design, legal deposit, and ebook set-up. The course or one-to-one calls mentors you through everything else. 

The extras provided in our new Self-Publish and Own It package are for more visibility and launch magic. The marketing plan to adjust, launch reel, large book cover images, the media kit to share, the blurb re-write: all these are included to boost the return-on-investment value to every new writer. 

See the Book Publishing support services with optional Book Funnel support.