Publishing for Direct Sales
If you’re a coach, consultant or business owner, your book isn’t a hobby. It’s a sales tool, a credibility piece, and – done right – a profit centre for future offers.
The Publishing for Direct Sales package is built specifically for authors who plan to sell their book themselves: at events, through their website, to clients, and to their email list, rather than relying on Amazon to do the selling for them.
You get a fully published, professionally finished book, the tools to sell it directly, and a clear picture of exactly what you’ll earn on every copy — all guided by a publishing professional who has worked across the full self-publishing journey for over a decade.
100% royalties to you.
Features
Mentoring and editing support, taking you steadily towards launch day.
Book landing page and order form, you own
Targeting of an audience who suits the book’s style and your business model
Title and subtitle advice. Cover design options. A commercial sales plan.
What's Included
Editorial & Production
- Manuscript assessment
- Full copyediting
- Proofreading
- Full typesetting and interior layout
- Cover design — 3 x cover design concepts to choose from, plus artwork
- eBook creation, ready for direct sale or platform upload
- 3D book cover mockups for social sharing
Print, Pricing & Distribution
- 100 softback copies of your book, printed and delivered
- Softback unit cost and profit calculation — know your margin on direct sales before you commit to a print run
- ISBN-optional: publish with our ISBN, or register your own ISBN in your name — your choice
- IngramSpark distribution set-up; also include Amazon if desired
- Library suppliers contact list, so your book can reach library buyers too
Sales & Marketing Assets
- Book landing page and order form, designed and built for direct sales
- Professional media kit
- Launch reel for social media
- Book information sheet, for podcasters, media and stockists
- Screen-share tuition for Goodreads
- BookFunnel review tool, 1 month paid, share PDF with early readers
Commercial Guidance
- Strategic guidance on pricing, positioning and return on investment from senior book coach, author and editor Jennifer Lancaster
- Direct input on how your book fits your wider business model — guidance built around what the book needs to do for you commercially
$10,500
Max. 50K words <25 images
Optional: Book Coaching Intensive
Valued at $2,900, available as an add-on to this package.
If your manuscript needs developmental support before it moves into editing, you can add the Book Coaching Intensive:
- 8 x 45-minute coaching sessions
- Review and edit of up to 3,000 words per session
- A tailored 8-page strategy document, built after an in-depth discussion of your book and your business goals
This is entirely optional and priced separately to the package above — ask about current bundled rates when you book your Commercial Coaching Call.
Why Jennifer Lancaster
Jennifer Lancaster is a senior book coach, author and editor with extensive experience helping business owners turn their expertise into published, sellable books.
Being a micro publisher, Jennifer works personally with a deliberately small number of authors each year — so the guidance you get on commercial strategy, pricing and positioning is hers directly, not an account manager’s.
More Information
Jennifer at Business Author Academy has helped many others navigate the tricky waters of publishing. Jennifer is happy to help new Australian non-fiction writers get their quality book launched, all while giving them more control than usual.
You can take this direct sales approach in order to add new prospects to your email list or, if retiring, to build up a list of readers. We will hand over login access to the Landing Page and Email Service for your use.
The process of independent publishing begins with ISBN allocation. This is an important part of the book publishing process as it lists your book title and format on all Books in Print databases, generates the barcode for its back cover, and ensures your book is correctly catalogued in the National Library. Once printed, the legal deposit copies then get distributed to national and state libraries.
Complex works: Manuscripts over 50,000 words: $750 per additional 10,000 words.
While design is included, design-intensive books (e.g., more than 25 images, charts, long indexes) will require a quote.
A deposit of just $1,000 secures your place — payable after your Commercial Coaching Call, once you know exactly what’s included and how your book will work commercially for you.
Compare to Other Business-Oriented Publishers
Publish support packages with a business focus are generally priced from $13,999 to $18,999. Here’s how Publishing for Direct Sales stacks up:
Publishing For Direct Sales
- 100 paperbacks, shipped
- Optional ISBN ownership
- Manuscript assessment, detailed
- Copyedit & proofread by a pro
- Typesetting, interior design
- Cover design (3 concepts)
- eBook creation
- Dist: Ingram POD + Library Suppliers
- Landing page & order form built
- Media kit / launch reel / info sheet
- Free book + videos to understand funnel system
- Pricing & Profit Strategy Session
- Deposit to begin: 10%
- Launch Help (Author Central, Goodreads, Review seeking app)
* Based on <50,000-word manuscript.
PublishCentral - The Central
- 200 paperbacks
- ISBN incl. (their cataloguing)
- No assessment
- Copyedit & proofread
- Typesetting, interior design
- 1 Cover design
- eBook creation
- Dist: POD (bookshop dist. is extra)
- Landing/web page not included
- Sample chapter PDF only
- Education: A post-publishing guide
- Post-publishing support (12 mths)
- Full quote given
30 minute strategy. Book coaching not included as option.
Tellwell - Entrepreneur
- 100 paperback + 10 hardback
- 3 ISBNs included
- No assessment
- Editorial consultation
- 2 substantive edit rounds + proofread
- Typesetting & interior design
- 1 Cover design, 2 revisions
- ebook creation & dist
- Dist: POD via Ingram
- Basic author website
- Media kit + marketing strategy doc
- 1 Hr Marketing Consultation
- Marketing Support (incl social sites)
- 6 video-coaching sessions (incl feedback on 2,500 words each)
Add $2,900 to our publishing package to match the book coaching sessions (but 8) in this package.
Can optionally include two rounds of editing (the first is developmental) for $750 more.
