Nonfiction book lead generation is real — here's the data, the back matter strategy, and the funnel sequence that turns readers into consulting clients.

Self-publishing course vs book coach: compare real costs, outcomes, and who benefits most. Find the right support for your nonfiction book at Business Author Academy.

Book coaching program comparison made simple: key questions to ask, red flags to avoid, and features that matter so you choose the right coach and finish your book.

A how-to book for business growth is the highest-converting format for service providers. Learn how to choose the right topic and attract your ideal clients.

A book as lead magnet outperforms any PDF or checklist. Learn how to structure, deliver and distribute yours to attract high-value clients consistently.

How to write a business book: define your premise, map your chapters, build a writing habit, and prepare your publishing plan. Start here.

Let’s get one thing straight first: nobody – not a legitimate traditional publisher, not a reputable hybrid, not a decent book coach – is going to turn your manuscript into a real, bookshop-worthy, professionally produced book for the price of a nice pair of shoes. If someone’s offering to do it for $399, or $999, […]

I discovered that a lot of specialist websites lost their rankings in 2023, not just me. And many experts are too busy to worry over the very top of the funnel, the SEO. So what to do instead? And what’s a better positioning play? Clever experts are writing books and going on speaker circuits to […]

Many Reasons As a multiple book writer myself, I think it’s because I harbour the desire to let people know that the power is in their hands. That they can either create a financial plan and income stream for them, or they can control the marketing that makes their lives easier. Leaving a legacy is […]

While 91 percent of content marketers say that creating brand awareness is one of the goals for their content marketing activities, solopreneurs and aspiring authors don’t have that luxury. (Statista). We want to get eyes on our book/work from the right people. At first glance, Content Marketing seems to be either expensive — or really […]

A creative brainstorming tool, the Tony Buzan Mind Mapping® method has become a refreshing way for me to un-muddle my thinking and book topic planning.