Self-Publish and Own it!
Taking the Establish book coaching program and 14 years of book publishing, the Jennifer Lancaster team will help you take a rough manuscript and make it perfect for the reader of that category. You own and control the final creative work.
Get expert help to target, title, edit, design and launch. Editing services are not outsourced, but performed by Jennifer or another editor institute-approved editor.
You may control your new book, unless you want us to handle the ISBN assignment, Pre-publication form and legal deposit. 100% royalties.

Features
New author mentor and editing support, taking you steadily towards the finish line.
Own your ISBN; your publisher name.
Get Mentored in Publishing
Targeting of an audience who suits the book’s style and your business model
(if applicable)
Title and subtitle advice. Cover design options. A commercial sales plan.
Publishing Support Included
Why struggle and project manage yourself?
This package includes comprehensive editing, audience targeting, internal design and typesetting, premium Australian-designed cover design, proofread.
Production includes: artwork on template, filling form and uploading to IngramSpark (your account), ePub made, proof check, print proof order delivered, deciding categories, keywords, help with ISBN form, tutorial on Amazon KDP & forms, Book Creation video tutorials, legal deposit guide. (Thorpe-Bowker cost is additional if you want to register the ISBN).
Launch planning involves: Jennifer will set up a book launch project in Asana, design an advance information sheet, send to library supplier, assist in meta-data, and give support for your Amazon Author Central page.




Book Publishing Package:
Manuscript Assessment (report) and copy editing, publishing production, ISBN mentoring, unbiased self-publishing platform advice and IngramSpark/KDP support, blurb re-write, book cover design, cover imagery, and artwork PDFs.
We put the cover onto the template, and we put the book into the right sizing and right PDF for IngramSpark. No more struggles.
You get to keep all files and re-publish later.
Investment is: circa $5,500 < 45,000 words.
Budget $2,000 or so for Developmental Editing, if needed at the early stages.
You bring the ISBN: optional.
Screen shares to show you how to assign ISBN, Pre-pub data, and collect royalties without the extra withholding tax, via the US tax interview.
With Book Funnel Flow
Copywriting, upsell, design landing pages (ads are extra), design creatives, and Meta Ad set-up. TBA.
Book Coaching from Day 1
Book coaching – 12 months …
AU $2,900 (including editor feedback). Price is lowered for this extension to book publishing with us. (40,000 – 50,000 words)
Prices are all inclusive. Extra words are costed at $700 per 10,000 words. Proofreading by external source included.
To keep quality high, we aim to take on only 12 authors per year. Become one of the happy authors out there!

"Jennifer was helpful and encouraging; with her guidance my manuscript transformed into a book. By encouraging me to review chapters, omit sections and stop repeating myself, we may just have something readable."
Philip Fitzpatrick
Jennifer at Business Author Academy helps busy coaches and authors navigate through the tricky waters of publishing, by advising on where to go and what to do to meet the author’s goals. As a book assistant, Jennifer is happy to help new Aussie writers get their fantastic quality book launched — without handling the royalties or owning anything.
Editing is usually the bugbear of those buying an ‘assisted publishing’ package. Rather than cheaply outsourcing, our editing services make the book better, not only through grammatical fixes but also helping with flow and meaning.
It is preferred if the manuscript has not been written using Gen AI (apart from research uses). If the whole manuscript has been generated, then expect a lot higher editing charges or re-writing in parts.
Your writing is better than a Chatbot’s, and we don’t want to lose your personality and voice.
Book Administration
Our service now helps with book administration or mentoring.
The process of independent publishing begins with ISBN allocation and CiP entry (Cataloguing in Print). This is an important part of the book publishing process as it lists your book and its format on all Books in Print databases, where we get the barcode, and it ensures your book is correctly catalogued in the National Library.
Once printed, the legal deposit copies then get distributed to national and state libraries. It is costed as $88 for 10 ISBNs + $50 barcode + $20 for 1 book shipped to Parl. Library + time for e-deposit. This information is provided so you can elect whether to do it yourself or not.

