Struggling with producing your own book?

At Business Author Academy, we help non-fiction authors with support and training materials
to write, publish and launch their book… with ease.

Learn how to become a well-branded author with this free series.

How to form an author brand identity

Learn about publishing support vs. training

Use a style guide to support content marketing

Don’t fall prey to the fears of many first-time writers–or get stuck.

With an experienced mentor by your side and Australian-made self-publishing guides, you can start on these goals very soon!

BAA and Jennifer teaches you how to write, structure and position a bestselling nonfiction book. With regular support, we help the busy specialist create a well-written book and strategise its launch.

Your writing mentor

Jennifer Lancaster runs this online Australian business.  She has written 5 books and edited 17 other books, all non-fiction.  She loves coaching writers on how to structure a better book and plan that book to ‘meet the market’.  

Jennifer hero image 3

Read our Blog...

How Much Does Publishing a Book Cost?

Here we’re talking about how much it costs to self-publish a print book, not an eBook. There are a million

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How to Improve Low Book Sales, Post Xmas

It’s always hard to get book sales via print on demand or independent bookstores anyway; it’s even harder when you

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The Ugly Truth about Distribution and IngramSpark

Independent Book Writers have been trusting the Print on Demand companies like IngramSpark for around 15 years to tell them

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Six Tools of the Publishing Trade that Serious Authors Need

Early on in my book editing, writing and copywriting career, I realised that the right equipment was crucial. While amateur

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Choose the Type of Book to Write

Have the desire to create and share your ideas but not the know-how of writing a book?  Then take a

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How will you make a difference through writing?

Why do we need to make a difference through writing a book? As a multiple book writer myself, I think

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What a few clients have to say...