Learn to write and produce a book that helps you prosper.

Self-publisher? View a course designed for beginners to self-publishing.

Business focused? Explore our Book Writing support, Editing support, and Marketing shortcut plans.

Would you like Gravitational Attraction?

So, you want to write a book for your personal brand or business.

First up, I wanted to let you know that a book is not just a package of 200 pages. It’s also not about posting the ebook and making an Amazon category bestseller.

So, what would it be about?

You likely know that creating trust and credibility right away is important. Online, that’s hard. But what if you had a book carefully targeted to your market, meeting their needs and problems, and written with heart.

It may be a book written for others’ growth.

If you’re well placed to do this, I want to help you create a successful book. This is not easy. It takes time and specialist support.

As an experienced self-publisher, I know that, with dedication, you can learn to write and publish a thought leader, how to or self-help book mostly from your knowledge, on a planned schedule. (We also help with publisher proposals).

Things to Consider

What you might want to consider is… aligning your book with your services.

That way, any highly engaged readers of the book can opt into your other higher-level offerings. You can use ad funnels to do this.

What about other ways to sell through your book?

Loyalty builds with authentic connections. That said, intriguing book snippets and knowledge-based posts remind people of what you are doing – the creative side of you they never knew about, the special information.

Our templates make this easier. We also have templates for A+ (Amazon) graphic content, 3D book images, and launch reels.

How do I write an interesting book?

The easy part is knowing you need to write a great book; the hard part is doing it!

You see, most specialists are great at what they do, but the world of writing a book is a whole new thing. Fears and doubts creep in.

Will anybody like my writing? How can I put it in a logical order and the right type and genre? What about all the publishing options – will some vanity publishing company rip me off or will I get a valuable service?

Don’t worry. Book writing coaching (1-to-1) helps with language, voice, direction (outline), and editing suggestions. Ours also helps with habit forming and encouragement.

If you’ve written the manuscript, you can access comprehensive editing support, right down to fixing the last typo.

To answer those curly book publishing questions, we allow for a session on this.

Do online learning (Book Creation Self-Publish course; blog) and ask questions of your mentor here.

While we aim for top-level results, all income returns depend on setting up a good sales system and building knowledge in publishing & marketing. It depends on a constant dedication to highest quality and publishing industry standards.

You can’t go in with a fast and loose mindset when you are creating books to align with your career or business.

Welcome to Business Author Academy – where coaches and specialists fulfil their book publishing goals.

Shortcut your Marketing

Book Marketing is a pain! Make it easier with our templates, brand guidance and email list set-up. This is at sister site, Business Author Tools.

Beat Procrastination

Our blog tips on writing and publishing may inspire you to get more done! If you want more support, see the Book Coaching section.

Videos to Explain Book Brainstorming...

A Self-Publishing course, but with extra lessons on planning your book, what is a hook, funding, legals and prelaunch.

A Word from your Book Coach

Jennifer is a book writing coach, editor and publishing mentor. Learning through doing is her way. Starting a business in 2009, she quickly discovered a skill in writing compelling copy whilst slowly writing books ‘on the side’.

Besides editing around 30 nonfiction books, Jennifer has written seven books of her own, including on publishing, personal finance, freelance business, and marketing strategies.

With a Communications degree and a marketing mind, it is the spreading of valuable ideas that she enjoys.

Jennifer Lancaster

Entrepreneur, Author and Speaker.

WHAT OUR CLIENTS SAY

Read what our clients say and find out why they trust us for their needs.

More testimonials at JenniferLancaster.com.au

As a first time indy publisher, Jennifer’s guidance and professional editing work has been invaluable. Thank you for the patience and support.

Jennifer has a very honest and friendly manner which makes working with her flow very easily. Her editing skills are clear and very helpful. Thank you Jennifer for your part in my journey towards publishing. (Chapter editing, Advice)

Having Jennifer’s support in writing my book, despite my lack of experience in this area, proved crucial during the initial months. Her expertise and guidance were invaluable, particularly during the planning stages, where I found assistance to be most essential.

For a professional editor you can’t go past Jennifer. The editing was great and the advice I received was excellent. I was frightened publishing my book and I received a lot of help, more than I could ever imagine. Very easy to get along with and very patient with a novice like me. My booklet “Journey to Awareness” turned out to be fabulous.