About Jennifer, Book Coach

The Journey

Ever since 1995, Jennifer loved writing books, and among the first to use a digital printer in Sydney.

Once in Queensland, Jennifer went on a self-publishing path alongside her copywriting work. By 2014, she was making headway with editing skills, which led her to offer typesetting and book editing.

Collaborating with nonfiction authors over the years, her language knowledge and mentorship provides top value to professional people and others looking to publish. Clients have been historians, a doctor, a nutrition counsellor, and a retired quantity surveyor, to name a few.

From manuscript assessments to comprehensive edits, Jen’s work has let the author’s voice shine through.

Now, Business Author Academy has a vision to supply:

Premium editorial, design, and book production services.
Training on publishing for profit. Mentoring.
Digital marketing (including sales funnels, email templates, reels and ads)
Book Development coaching (6 or 12 months)

Jennifer has created a Workbook to help plan a book and course, which is spiral bound, allowing an author to work by hand on it.

In 2023, she released Book Creation Success (later renamed Book Creation Self-Publish) with 47 video lessons, guides, quiz and launch template.

Editorial services are supplied by Jennifer Lancaster or another qualified editor.

Early Writing Career

A Communications degree from UWS helped Jennifer explore many types of writing, as well as editing principles, in which she got a High Distinction.

Marketing support roles and freelancing enabled her to gain competence in varied styles of communication: feature articles, website writing, SEO, tourist guides, and sales copywriting.

Jen’s first short ebook: How to Kick Your Spending Habits got published on Lulu. It sold well.

From 2009, Jennifer was a freelance copywriter in sunny Redcliffe, Brisbane.

Jennifer Lancaster’s books are about protecting personal finances, starting a freelance business, prosperity, publishing, and marketing.

What can BAA do?

Jennifer and team are able to manage your book, edit and guide, and help outsource the design to the right people. The production, marketing plan and uploading will be discussed.

We give you choices!

Helping Australian Authors to Learn Self-Publishing and Launching

To help authors learn about self-publishing and marketing, with support along the way, Jennifer created Business Author Academy and online course, Book Creation Self-Publish. This helps people understand the ‘how’ of writing and publishing their own book and launching it, including using the ISBN registration system.

A Passion for Marketing and Brand

Working in copywriting, consulting & SEO, Jennifer started writing Power Marketing in 2012, now in its third edition. It is a book packed full of marketing tips and copywriting learning.

Recent training helps authors with their Content Marketing strategy, including sales funnels and email marketing automation.

Email marketing is a must for any business-oriented author. We use Kit or ActiveCampaign for email marketing.

Writer Coaching and Editing Work

Since 2014, as a freelance book editor, Jen has helped a variety of non-fiction writers to edit their manuscripts or articles or typeset their books. This included developmental reports, book development coaching, or comprehensive editing. Mostly this was under ‘Power of Words’ sole trader business.

Some of the genres worked on have included: