While there are postcards, flyers, biz cards and more, there are a couple of print marketing materials I’d recommend you get done when marketing any book. That is: a bookmark and a roll-up banner (or poster). While I like designing, I reckon it’s somewhat risky to make your own bookmarks like I did. Still, I was

Aligning Hidden Values with Writing Topics At the heart of effective writing lies the concept of ‘essence,’ a principle eloquently introduced by Graham Cochrane in a recent video. This concept underlines the importance of balancing personal values with the subjects you choose to write about. When authors align their core