While there are postcards, flyers, biz cards and more, there are a couple of print marketing materials I’d recommend you get done when marketing any book. That is: a bookmark and a roll-up banner (or poster). While I like designing, I reckon it’s somewhat risky to make your own bookmarks like I did. Still, I was pleased with the result and […]
There’s a lot to be said for making the most of your book description: it leads to more sales, for one. I’ve written about book descriptions (blurbs) before, but today I’d like to show you how I would rewrite a short book blurb – also so that it ranks better
Aligning Hidden Values with Writing Topics At the heart of effective writing lies the concept of ‘essence,’ a principle eloquently introduced by Graham Cochrane in a recent video. This concept underlines the importance of balancing personal values with the subjects you choose to write about. When authors align their core
The Ideal Length for Your Nonfiction Book When it comes to writing a nonfiction book, one of the most asked questions is, “How long should my book be?” The length can greatly influence your book’s success, especially in genres such as self-help, how-to, and travel. Generally, the average nonfiction improvement
Are you tired of spinning your wheels about writing a book and producing it? What will it take to Move Forward? So many non-fiction writers have these kinds of issues: Have an idea but cannot get past the rough outline stage to write the book. Trying to write several books
Did you know that the key to selling your book starts with a captivating book blurb? Whether you're an established author or just starting out, mastering this essential skill is vital for achieving maximum impact and book sales.
Niche Marketing aims to target a specific audience with a certain marketing and positioning strategy, rather than multiple audiences at once. This allows the author to potentially make more income – with less advertising cost. I advise all my authors to use this principle to better define a target reader
I have a confession to make. When I first heard about the 48-hour Author weekend workshops or the fast-start KPI program, I wasn’t really sure if that was possible. You know, how can you write a book in a weekend? Well, the answer is simple. You can’t. But you can
It’s always hard to get book sales via print on demand or independent bookstores anyway; it’s even harder when you cannot do in-person launches. So how can we improve on low book sales after Christmas, in lethargic January? First of all, down-under we have the advantage of many parents taking