Are you a business person looking to reach more people with a book (or range of books)?  Or are you a writer looking to write a book, get it edited, and market it? 

To do either of these, you need to build a loyal following.

Hi, I’m Jennifer and I’ve been writing my own books and lead magnets for 14 years!  

The Problem Today….

Writing and offering books attracts certain people who are seeking a solution. Reading this well-written advice often gets them fired up to get in touch. But how do you promote this book in the first place?

These days, you can’t simply rely on trite quotes to sell your book. Although authentic pictures of YOU and your new book does go down well!

Besides writing five books, I have written 200+ online articles about self-publishing, marketing and personal brand.

After helping over a dozen authors with their books, I realised that most self-published authors (who desire eventual profits) are not reaching their audience potential. Their website was free to set-up but idle. They sell 95% of their books to immediate connections. Their media exposure is slow. Their brand is not there yet. 

I know what it’s like to not know what to do about it.

So, Business Author Academy seeks to inform authors on their path to writing a book, promoting it, and garnering book exposure. Offering free content allows you to capture the approx. 95% of your target market who are interested but not yet convinced. Instructions on how to do this is in our club members’ resources (marketing section).

As your facilitator, I am always on hand (Facebook/email) to support you through the tricky areas of file preparation.  I also offer writing coaching, for the person who values a guiding hand in book content development and topic choice. 

Business Author Academy is a business (ABN 805 544 508158) registered and operating under laws in the state of Queensland, Australia.

Yours in the publishing game,

Jennifer, the owner of BAA

Jennifer Lancaster