When you enter the book publishing world as a tiny pebble called an indie author, you cannot fathom the magnitude of the industry. Through experience, one finds that retail Book Distribution deals in Australia go to publishers with a consistency of mass market titles – e.g. 5 a year. (This is sort of by way of osmosis rather than anyone ‘saying’ it).
People like my past client The Simple Doctor (indie author) end up getting rorted. In 2019, a large ‘indie’ book distributor went out of business and all his 2017 book stock was trashed or lost in the process.
Lightning Source’s website say that it deals with 30+ titles publishers, and IngramSpark deal with publishers who have less than 30. (Many have one or two books).
What is TitlePage?
TitlePage is the Australian book industry’s online price data and availability service. Information that is entered into Thorpe’s MyIdentifiers shows up in the TitlePage database, which is then accessed by 3000+ booksellers, suppliers or library buyers a week.
Naturally, book buyers who see the completed and fleshed out listings on there (from TP members) will take more notice and the book has a better a chance of getting ordered.
Bricks and mortar Booksellers always advise Indie self-publishing authors and micro-publishers that if their titles are not on TitlePage their books won’t sell. Whilst not completely accurate, it is none the less sound advice since TitlePage is the preferred service by Resellers to look-up titles for price and availability.— Australian Publishing Association
To ‘enhance’ your books’ metadata in listings in TitlePage, if you DON’T have a distributor, your indie publishing outfit needs to first join the Australian Publisher Association. This will set you back about $88 – $220 inclusive for a micro publisher, depending on royalty revenue. Then you can register on TitlePage. But wait, there’s more.
Say you have found the wondrous thing of an Indie Distributor. For a Distributor to ‘batch list’ your titles on TitlePage, they need to purchase a minimum listing of 10 for $330. They will pass that cost on to you at whatever rate the distributor decides is fair. (There will be administrative burdens as well).
As micro publisher or self-publisher, you must earn less than $100,000/annum from gross publishing revenue for your distributor to access batch listings on TitlePage. There are some benefits as you can then access sales force help and promotional activities through a distributor–which is why you want one.
This doesn’t get you banner advertising. That is an extra $210 or so.