marketing plan

Novice writers, pro authors and business owners alike need to focus on their marketing plan, particularly with limited time available. But, which elements do we need to work on—and why?

Ironically, you should first work on your Why: your reason for writing.

Coming from a ‘why’ perspective, it gives any author a strong motive to move past their comfort zones. I lived my fear-of-being-seen for ten years, so I know first-hand how this inhibits sales. Therefore, identifying a good reason to spread your message is imperative.

As you undertake self-publishing lessons, you will be learning about author brand, reader benefit writing, landing pages, keywords, and teaser lines. These may be outside your comfort zone as well, but are all helpful for attracting the right people to any book.

Besides, planning your writing from an audience perspective has three other benefits.

It didn’t take long for me to realise my researched and well-crafted books weren’t selling and I needed a launch strategy: only ten years! Don’t let it take you this long…  Here I share my own book launch process and project management style for non-fiction books (indie authors).

It takes a bit more work than a written plan, but the fact that it reminds you daily of your tasks is enough impetus for me.  Asana is a Project Management tool, which is a SAAS (so yes, you can pay for more features by the month) and I use the free version.