At author meets and even on email, I seem to have struck a similar vein when authors are asked when it will be time to build their author platform.
“I will focus on that when I’ve finished my final draft”
“I will start planning the marketing when I’ve got my production (cover, edits) done”
“I am in creative mode now, so I will worry about that when I am administrating and launching”.
In other words, they are putting off till tomorrow what they could (and probably should) be doing NOW.
Admittedly, it might help to have named your book title and come up with the angle – that is always going to help. But you don’t need to wait… FAME as an author never happens overnight. It is a long, slow road, best taken one pitch, tweet, or post at a time. Here is a simple break-down of the author platform steps.
Set up your author brand colours (two is good), theme (i.e. saving money is mine), and get some initial author photos done. You’ll need another photo with the book cover later (which will contain your colours). Working with a designer will help to ensure your brand is awesome, from the typeface chosen down to the relevant logo for your imprint.