Not only useful on your website, in your media kit, and at Amazon Author Central, you can also use a very short version as a byline on articles and media releases. If you haven’t changed your bio or byline in over five years, then it is time to do a complete re-write.
1. Short Version – Byline
Put your full name first, thinking of putting across a personal slice of what you do. You could include your main mission and business industry.
A brief Bio of 20 to 50 words is useful for article bylines, Amazon Author Central, Twitter bio, Instagram bio, etc.
Ensure the name of your book is in there, what it’s about (if not self-explanatory) and your business or blog. Your aim is to create a feeling of “I want to know more”.
2. Medium Version – for podcast or blog guest spots, email queries (100 – 200 words)
For an author bio, list your greatest writing achievement, whether magazine article or book published. If you’re a support service, then mention how many people you’ve helped transform. And don’t mention how long you’ve been in business (yawn).
Your upbringing, while important to you, is not crucial—mention your country/town briefly toward the end. Focus on the past few years of your struggle to triumph phase.
Put your website name/URL and also include a simple call to action or free offer for guests.
Don’t be generic, put something that you love to do (e.g. Jen loves her crazy cat, Mitsy).
Allude to your books like this: in Great Book Title (Power Publishing, 2015)
3. Long Version – for website, for interviews, for proposals (350 – 500 words)
When bios get longer, it’s best to refer to yourself in third person (except on LinkedIn):
“Jennifer started writing a marketing book while… Jen was awarded university research programs….”
“Now she helps ……… to fulfil their dreams of ………… and coaching them towards a quality top-selling book, so others don’t have to suffer the stress of not knowing how to produce and promote……”
Put a strong call to action request: e.g. “sign up for our 4-part course, free”.
(You can see I am putting the WHO, their AIMS, OUTCOME, and one BENEFIT).
4. Other Cool Things to Add
If you enter awards and competitions, you might just win one, and then you can mention it in your bios. For a blogger bio, list off your readership numbers or a blog award. See the list in your State/Territory writer’s magazine.
Self-publisher international awards list: https://www.thebookdesigner.com/book-awards/
Australian Business Book Awards – open to all types of publishers
Do you run training or workshops that are relevant to your book/s? Then mention them about ¾ of the way down.
List only relevant degrees / higher learning. If you’re looking for more details, sometimes who you have trained — more well-known than you – could become a credibility mention.
- Get a professional author photo done, with personality (and maybe holding your book if the timing is right)
- Read the bios of other authors who write in your genre.
- Read your final bios aloud and adjust if straining for breath.
- Now put the medium or long Bio into a media kit document, with a picture, your book cover & hook line or list of titles, date published, and optionally, the typical questions you can be asked.
Put Together a Media Kit
Just two pages is fine to introduce Podcast Hosts to you – the expert and author. Things to include:
- Your Bio (including expert subject area)
- Fantastic author head-shot
- Blurb about why you wrote this book & picture of book cover
- Social media links (optional: follower numbers)
- Contact email address & website URL
- Suggested questions for the host
Please read the full post about how to do this, right at JenniferLancaster.com.au