Creating a Book Sales Page

Today we look at making a book launch page, with no design costs, at BookLaunch.io. It can be free — or for more reach, you can upgrade for a small fee per month.

You need to have your ISBN, book description, Bio, and your front cover design (JPG) all ready. (Change the bio to suit this book).

In addition, you’ll need to gather the URL links from the major retailers – which you’ll pop in the ‘add purchase links’ section, along with the logo for Book Depository, which they don’t currently have.

Don’t forget your new Book Title and Meta – under Page settings!

https://booklaunch.io/powerjen/power-marketing-book


At BookLaunch.io, there is a walk-through set-up guide. On login, you’ll see ‘Discover’, Dashboard, Builder and Analytics. Discover lets you discover other books, and once paying, ask for your title to be there too.

Dashboard is your home space and Builder lets you edit the page. It is very simple to change things, you just use Section Settings (for section colours) or Page Settings, and pick a new colour for fonts or background.

Besides the option of joining up your own custom domain to this page design, you also can use a free plug-in. Their WordPress plugin allows you to seamlessly integrate your Booklaunch page onto your existing WordPress website.

You will still log in to BookLaunch to fix anything on the page.

Fill in the SEO Metadata when Upgrading to Paid Plan

The plan I chose was Plus, at $US6 a month. There is another one, at $10-12 per month (save if paying yearly) that allows authors to have a pop-up to capture reader emails. I will keep the Plus plan for six months.

I immediately filled out every section in Page Settings and ‘launched’ my new book – just a quick 45-minute job all up.

Then I claimed it by going to Discover section and emailing the team with the book page. Then they can add it to their busy little Discover new books section.

You could feasibly add just ebook retailer links to purchase, if you only have ebook version available.

Remember the Reason for Book Sales Pages

Remember that few find these pages just by being curious. I did get a number of visitors to my other BookLaunch sales page (Creative Ways with Money) from my own blog, but I did not really capitalise on it as two crucial images were missing!

These book sales pages are best when used in campaigns. So, if advertising on social media portals, send the people to a one-stop book page rather than a busy website. That way, they have just one choice to make: buy or don’t buy!

Also, make sure you give value first by sharing snippets of your book on social media. Plus make a longer sales page, full of value-adding points!

Go to: Book Launch.io

Remember to support Book Creation Success by tweeting our pages or buying the course!

New Masterclass on Nurturing Readers & Leads via Email Marketing

You may have heard that any author should be capturing their likely readers’ email addresses, particularly before book launch day. But have you got to it yet?

To interest and nurture new readers, marketers tend to offer them something called a Lead Magnet. You use lead magnets for lead generation and email capturing for later use.

Yes, I know lead generation is a dirty concept to some writers. However, what I’ve found is that book writing and publishing does not provide enough income for my family (maybe the cat only), so working out what my readers want and using different earning opportunities helps this. You may find the same.


What’s the Best Type of Lead Magnet?

The study found that Video content is the preferred lead magnet type among solopreneurs in this 2020 Lead Magnet study.

It’s interesting that 47% of marketers who participated said that video and text-based lead magnets performed best as incentives, with short-form video content slightly preferred (24%).

If a video marketer you are not, never fear. Second highest in ‘conversions’ (opting in) was written content, with 22% preferring it. Yah!

I wrote a 4-page guide on How to Write a Memorable Book. This is a nice, consumable size. The opt-in is offered via a pop-up once a reader has read most of a blog post over on JenniferLancaster.com.au/blog

lead nurture masterclass

Show me the Way with Nurture Email Funnels…

As many authors are not inclined to know the advantages behind offering a lead incentive and automating these emails, we have put together a Webinar/Masterclass full of information!

This is a very real strategy that many business-oriented authors use for selling courses or merchandise to their book readers, as well as their own books.

Once you have a list of targeted people who know your name, you can also promote other creators’ products to get paid a commission. This all helps support your authoring activities and, if chosen carefully, reflects well on your online reputation.

Take the Masterclass to find out more about Wooing new Readers with a Lead Magnet and Welcome Email Series. (See What You Will Learn below).

Two Choices for Learning about Nurturing Readers and Email Funnels

You can either go your own way with this all-in-one marketing tool… (This link is from our affiliates and the writer will get a bonus if you subscribe):
GetResponse partner

Or, you can sign up to our FREE Masterclass and learn all about the reader welcome strategy we endorse.

What You Will Learn in Woo New Readers…

Some of the topics we’ll cover in 45 minutes:

  • Why you can’t rely on Amazon to sell books
  • Why Lead Magnets?
  • Mistakes authors make when selling a book
  • Mistakes solopreneurs make when getting interest
  • Parts of a Lead Funnel
  • A system for new friend nurturing
  • Typical Email Marketing features
  • Benefits of creating a Lead Nurture Funnel in a system
  • Parts of the welcome email series
  • Use it for your website
  • FAQs

We also supply marketing training, if you want to take it up.

To sum up, after the lead magnet is created, a welcome series is required in order to nurture new readers and find out more about other things you offer.

Fast-Start Training for Self-Published Business Authors

Having been an editor for seven years, I like to share tips and findings on my two blogs with all the new book authors. But I never realised that there was a need for fast-start author training days.

When there was the 48-hour Author weekend workshop for planning your book, I poo-poohed the idea that anyone can successfully plan and write a book this quick.

Now I know more of the barriers to people writing their first book, I get it.

If support is needed, I still think it best to spend the money on writing coaching over 3-6 months and learn writing techniques and marketing tips every day, but I understand. People want to deep dive, and avoid their own procrastination, deliberation and doubt!

Jennifer Lancaster books on Google

Next Level, Past Writing a Book

What about once you’ve got past the hurdle of writing your book?

Then there is also the matter of taking that book, selling it to a tribe and getting a portion of them to take up online programs. This is the ‘holy grail’ of lifestyle business options for the matured business or life advisor.

It seems that Print on Demand was not the secret sauce it promised on the box. It is, rather, a very fast and cheap way to get a book digitally distributed (via a feed). Any book, with virtually no gatekeepers.

In my educated opinion, using this is not the way to interest thousands of people and sell thousands of dollars worth of programs.

You know, there’s something missing from the system… and naturally, Book Creation Success program has a printable PDF on personal branding and offers.

The missing link from selling books: an author brand and sales funnel system!

STILL CONFUSED?

opened copybooks placed on school bench
Photo by Katerina Holmes on Pexels.com

The Ins and Outs of a Book-into-a-Course Planning Day

The personal brand must be set up before launching the how-to or self-help or business book. Then a sales funnel (pages that explain it) for the program or course must be in place within 3 months of book launch date!

Launches should likewise be planned a minimum of 3 months ahead.

But, how do you plan all this launching activity, when it is all you can do to service clients, tend to family, write your content and do some book writing?

You go to a working day: Turn Your Book into a Course VIP Day, to be specific. So, from the origins of your book, the course can all be planned out that day.

Some free tips on book launching will be given at my free Book Publicity talk on Friday 25th June, 5pm, at Redcliffe Library, Qld.


Why Should an Author do a Course Planning Event?

It’s not like you just plan out an amazing new course on your own. You’ll be learning from an Australian publishing mentor and a course editor with a hands-on understanding of:

  • Both writing and editing a non-fiction book (17+ non-fiction books edited)
  • Book formatting/typesetting (another 10 books)
  • Digital Marketing (15 years’ experience in marketing or copywriting)
  • Taking information and making courses!

Plus hear from another expert who specialises in putting the course material into an all-in-one platform, with design flair.

Over the past two years, besides editing books, I have been testing different marketing ideas and compiling learning resources for indie authors, culminating in Book Creation Success here at the academy.

Planning out your course will be integral to earning MUCH MORE from the book’s concepts, since it does not have the price limitations set by the market.

We can arrange this VIP day with two experts (book creation / course building) in Brisbane, Queensland, on a Saturday in May, June or July 2021. Contact Jennifer.

Your new online course or membership can pay for itself over and over again.

Do this work so you can tell your stories, share practical advice and reasoned arguments.


Enquire for what it’s all about — below!

How to Finish Your Book or Course

Do you ever feel like it takes you for-ever to write a book, finish a course, or set up your videos? Then read on.

Ask Yourself: Is What You're Doing Today Going to Get You Closer to Your Goal?

Tip 1 – Assess your actions

The first tip we’ve got for you is to align your actions with your intentions. In practical terms, this means self-assessing:

Use Niche Marketing Techniques to Sell More Books

Novice writers, pro authors and business owners alike need to focus on their marketing plan, particularly with limited time available. But, which elements do we need to work on—and why?

Ironically, you should first work on your Why: your reason for writing.

Coming from a ‘why’ perspective, it gives any author a strong motive to move past their comfort zones. I lived my fear-of-being-seen for ten years, so I know first-hand how this inhibits sales. Therefore, identifying a good reason to spread your message is imperative.

As you undertake self-publishing lessons, you will be learning about author brand, reader benefit writing, landing pages, keywords, and teaser lines. These may be outside your comfort zone as well, but are all helpful for attracting the right people to any book.

Besides, planning your writing from an audience perspective has three other benefits.

Turn Your Spare Time into… a Book!

A lot of people right now want an escape from reality. The stop-gap income of Federal government support is finishing, the economy is not so grand, and many are looking for a new job. Writing a book which fulfils several goals and triggers our own creative genius… is the best escape ever invented! So let’s focus on how to turn some spare time into a book.

Should I Advertise my Book?

It’s a common question, with the number of book launches today: is advertising a good option. Moreover, should I use Amazon Ads?

In AuthorU, a LinkedIn group, I posed this question to expert in book publicity, Sandra Beckwith. Here’s what she replied to whether a newbie should use Amazon Ads:

“Nobody — regardless of whether it’s their 1st or 10th book — should be buying ads until they have a lot of positive reader reviews. If it’s the former (authors doing it themselves), authors can manage their own advertising, but should learn how it works first. There are a lot of courses available that will help with that. Just as authors shouldn’t self-publish until they spend time learning how to do that, they shouldn’t spend on ads until they truly know what they’re doing.

Read more about the article The Content Writer Program
Photo by Suzy Hazelwood on Pexels.com

The Content Writer Program

It’s just fine to do indie publishing on your own, but here at Business Author Academy, we’ve found that there are so many elements to get right. The process of self-publishing a quality book can be both daunting and time-consuming, particularly for businesspeople.

Read more about the article Why a Simple eBook Needs a Blueprint
Photo by Vlada Karpovich on Pexels.com

Why a Simple eBook Needs a Blueprint

Many people in business want to write a simple ebook, but when they sit down to write it, all that comes out is fluff… They may think, ‘I haven’t got a single original idea!’

Others fall into the endless loop of writing and re-writing. The real problem with both these writerly types is that they have not planned. They have not spent any real time organising their thoughts and ideas around a central theme.

Book Outlining Methods to Help Unscramble Your Brain

Previously I wrote about the steps of outlining and planning, but here I want to discuss my favourite book outlining methods, among other tips.

If new to book writing, you may be unaware that structuring an outline can help you step through the writing process without so much stress and strain.

I admit to being ‘seat of my pants’ style writer, as I had lots of time to let ideas bubble to the surface. But for most business-oriented writers, a timeline and deadline is needed—and so an outline can help you keep on track… and unscramble your brain.

Writing an outline is super-important for ambitious projects with many moving parts. The simple making of a table of contents is a good start, but we are talking more about WRITING TO A MAP.

Mind Mapping (bubble chart or the original one-word-per-strand map) is the start of a writing outline process. We may also use AnswerthePublic.com to find reader questions (the faster way to survey) if you have no idea what they want.

Then, we can move on to answering the questions and sub-topics that popped up. This doesn’t work with fiction; only with factual topics.

On the new book Outline document, fill out the case study ideas, the general points, perhaps the comparisons, in a paragraph underneath the topical chapter headings. Some will come to you later, so don’t worry, fill that in then.

How to Plan and Write a Nonfiction Book Series

Even though I’ve been writing books for 12 years, a distinct lack of planning has held me back. What about you? Can you discipline yourself to research, plan and write a nonfiction book series?

I’m a non-expert who writes—and self-publishes—how-to books on money, freelancing, and marketing. So, if I can have a minor success in these varying topics, you experts out there can definitely write on your key topics and achieve a lifelong ambition.

When planning, don’t stop at just one book. Plan for example a trio on varied angles FOR THE SAME AUDIENCE. The titles don’t have to be set in stone, but it’s good if they follow the same vein… like:

How to Start… or Create your… or

XXX Marketing for XXXX Business or Savvy Secrets for…..

merchandise your nonfiction book series
What about Book Merchandise? So cool.

Always research thoroughly (using Amazon and Goodreads) on the preferred book title. You don’t want to compete with a bestseller of the same title (but don’t worry about a nondescript one).

Sometimes you learn from the first book that, say, the practical approach doesn’t work and you need to get to the emotional side and write a self-help book. No problem, you can still change tack, as long as you are uncovering your readers’ needs and desires and writing for that.


TitlePage, ISBNs and MetaData

When you enter the book publishing world as a tiny pebble called an indie author, you cannot fathom the magnitude of the industry. Through experience, one finds that retail Book Distribution deals in Australia go to publishers with a consistency of mass market titles – e.g. 5 a year. (This is sort of by way of osmosis rather than anyone ‘saying’ it).

People like my past client The Simple Doctor (indie author) end up getting rorted. In 2019, a large ‘indie’ book distributor went out of business and all his 2017 book stock was trashed or lost in the process.

Lightning Source’s website say that it deals with 30+ titles publishers, and IngramSpark deal with publishers who have less than 30. (Many have one or two books).

What is TitlePage?

TitlePage is the Australian book industry’s online price data and availability service. Information that is entered into Thorpe’s MyIdentifiers shows up in the TitlePage database, which is then accessed by 3000+ booksellers, suppliers or library buyers a week.

Naturally, book buyers who see the completed and fleshed out listings on there (from TP members) will take more notice and the book has a better a chance of getting ordered.

Bricks and mortar Booksellers always advise Indie self-publishing authors and micro-publishers that if their titles are not on TitlePage their books won’t sell. Whilst not completely accurate, it is none the less sound advice since TitlePage is the preferred service by Resellers to look-up titles for price and availability.

— Australian Publishing Association

To ‘enhance’ your books’ metadata in listings in TitlePage, if you DON’T have a distributor, your indie publishing outfit needs to first join the Australian Publisher Association. This will set you back about $88 – $220 inclusive for a micro publisher, depending on royalty revenue. Then you can register on TitlePage. But wait, there’s more.

Say you have found the wondrous thing of an Indie Distributor. For a Distributor to ‘batch list’ your titles on TitlePage, they need to purchase a minimum listing of 10 for $330. They will pass that cost on to you at whatever rate the distributor decides is fair. (There will be administrative burdens as well).

As micro publisher or self-publisher, you must earn less than $100,000/annum from gross publishing revenue for your distributor to access batch listings on TitlePage. There are some benefits as you can then access sales force help and promotional activities through a distributor–which is why you want one.

This doesn’t get you banner advertising. That is an extra $210 or so.


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