Choose the Type of Book to Write

Have the desire to create and share your ideas but not the know-how of writing a book?  Then take a peek at the process of choosing a type (or model) of book to write.

Starting out, mulling over ideas

There are already millions of books published and available on Amazon, so here’s a question: what is the one thing that none of them already have?

Choosing the Best Book Model

Breaking down complex and dry topics, a good writer draws out the ideas for their reader to digest. This is best done with a particular model. If you don’t choose a good model to begin with, your book will wander. It can possibly annoy a reader who likes one type of books, and half-way through the type has changed.


Tips Book

Tips books can be good if prefaced with a note on why you need these tips and how to use the content. Power Marketing was in this style, with 60 tips on marketing a small business, but I extended the part about business advice too much in the front.

A Progression Type Book

This self-help book shows how a person develops an area where they once had no affinity and we see how they develop through a process of discovery, a challenge or adventure. So, some kind of change took place – whether internal or external.

This is apt for a memoir, like My Year of Living Vulnerably (Rick Morton).

The Sleep Fix (Diane Macedo) – tells about her terrible sleeping and investigation into what makes us sleep, and advice on how to fit these new solutions into our lives.

‘How to’ Style, with advice and framework

Insider advice style, with a direct voice (‘you’/’your’) can be ideal for a senior coach or business owner. Usually the focus is on solving the individual’s most common problems and preventing some of the pitfalls in starting out that you witnessed or experienced. It is normally written in the ‘you’ (direct) voice. Excellent examples are:

Ready to Soar by Naomi Simson – Note: this also contains her experience, but we’re looking at proportions here.

Bounce Forward by Sam Cawthorn

Reading these books, you’ll soon see the way the author (with help from an editor) has given the best of their story and also laid out a framework for the readers to follow. Highlighted pull-outs and quotes make it more enjoyable to read and easier to take in.

Exercises Based Style

The reader is taken through from why they must change, to various exercises that will help them self-develop and envision. If you want them to overcome fear of something, then helping through a particular exercise like NLP, anchoring, etc, will help them to do this.

These can be little exercise walk-throughs at the end of some case study examples and inspiring content.


The Face Within – Sue Lester

Your Dream Life Starts Here – Kristina Karlsson

Insider Experience Style

Insider Experience is similar, but with the focus on the author’s lived experience. This can actually be effective and get cut-through, if told in a narrative or other relatable way.

Examples of this style are:

Navigating Change: Adeniyi Borire

Wealth Magic by Peter Spann

Business as Unusual: Anita Roddick (uses pull-outs in the text, bolded quotes on bronze pages)

The Step-by-Step Model Book

Another style of book is the model book. No, not fashionistas but your very own diagram, acronym or concept. For instance, Amplify is a book about podcasting, with a step-by-step system built around the acronym.

Whatever it is, make it yours and never borrow someone else’s special code. You can conjure an acronym up with a generator (or better yet, use your grey matter).  The model is normally explained at the beginning of Chapter 1… along with a nice diagram.

The ‘why’ you need it is as important as the ‘what’ it is.

The model book lends itself to case studies that prove the model works. Do you have clients that have solved their problems with your help? There might be a model hiding there, in plain sight. Points of note:

  • Very reader-solution focussed
  • Very targeted to their stage (a beginner or slightly experienced)


Share Your Passion (7 Stages to Leverage Your Expertise) – Renee Hasseldine

Eat That Frog – Brian Tracy

ANSWER to mulling over ideas:    

Your experience is the thing that is unique. Your writer’s voice also should shine through.

Now that we’ve discussed some types of nonfiction books you could write, it’s important to note one thing:  Stick to one type!

Jennifer Lancaster coaches authors on how to write a book, through regular monthly Zoom sessions and targeted writing feedback (developmental work). We also offer low-cost training through Book Creation Success

How Much Does Publishing a Book Cost?
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How Much Does Publishing a Book Cost?

Here we’re talking about how much it costs to self-publish a print book, not an eBook.

There are a million types of book marketing costs, but for production, it’s straightforward. If you want to mainly DIY and write for a sideline, you can use a free layout tool (like Reedsy editor) and buy a cover design from a high-rated cover designer on Fiverr.

Amazon KDP is free to upload your titles but competitor IngramSpark costs US$49.

However, if you want in-store retail distribution, don’t use either, find a book distributor instead. (The costs for this include printing & shipping a bunch of books that may not sell).

Here, let’s suppose you want a professional finish. Editing is usually the largest cost, or writing coaching if you want support from near the start of writing. (This can include structural help). The editor helps to determine whether it will be comprehensive editing or copy editing. You’ll probably have some idea too, for example, if you can’t keep track of repetition and topics are jumping, you’ll know you need more in-depth editing.

The next largest cost is book design, which is a good way to judge a book’s professional standards.

Why Have Professional Book Design/Typesetting?

One day I was at an event and I picked up a book that was about LinkedIn. I looked inside and noticed that all the line spacing, called leading, was all single. That book would be hard to read. It is more usual to have at least 4 points between lines (e.g. 12pt type, 16pt leading).

Points are the standard measurement for line spacing and typefaces. (Note the word ‘font’ means the particular weight (e.g. bold) and style of type, not the kind, like Minion Pro.)

Typical Book Production Costs – Australia

ItemWho?DescriptionUnit PriceLine Total
Book cover  Ngirl Design
Including front, back, spine, 2 mockups, unlimited revision, and 3D shot.You provide graphic image:  $330 incl. GST

Stock graphics cost from $6 – 12.
eBook DesigningOpal Editing  – Fully designed in easily downloaded PDF (option 1) – With ePub and navigable TOC (previewed) (option 2)Standard $90 or
Fancy $200


Book formattingPower of Words or Graham AbrahamCreation of print book to style (matched to cover). Done in InDesign.
Artwork is print ready.
$400 – $1,100 quoted, including client liaisonAvg. $600 
Copy EditingPower of Words  Line editing of all grammar, punctuation, spelling, and help with clarity for reader3 – 4 cents per word in most cases. Total words x .03 or .04 
Comprehensive EditingPower of WordsStructuring chapters, referencing (style), suggestions to keep to readership level, focus on consistency of message, pages needed (front matter/back matter), plus Line editing on revision round 2.Around 7 cents per word.
$1,750 – 25K words.
$2,990 – 45K words. Two rounds.  
Printing (from 1 copy)IngramSparkPrinting includes perfect bound paperback, B&W interior, colour cover. From 64 pp to 250 pp.
(Colour interior: arrange with book printer)
From $3.50 to $7.50 per book, depending on size and print order quantity. Ship & handling varies. 
Proof copy  Proof copy sent to author Averages $30, including P&H   $30
 ISBN reg.Thorpe-Bowker New registration: $55
Each ISBN: $44, pack of 10 $88 – 100
Suggest pack of 10 $143 
These costs can vary a lot, depending on which providers you use for your book and in which country they live. AUD costs.

It could cost around $5,000 to produce a book professionally, using Australian talent. However, you can save some cash if you take up our Diamond Editing Edge (medium length $3,000 – 3,500) + publishing add-on package. This is not featured on this site but the publishing production is described.

The Costs of an Editor

When choosing an editor, it pays to select someone who has done a university course in communications or languages. There are editors on Kindle Community Boards charging 1 cent a word, however, I suspect they are more looking for mistakes rather than creating a solid work, a great work.

There is also the costs of advertising, and some OPTIONS are mentioned here:

When I get design done, I first try myself. If that doesn’t look great, I see if I can get a book cover design done on Fiverr. I can change it myself but you probably cannot, so contact Narelle (NGirlDesign) or similar. I have referred many people to either option and also Graham Abraham for designing a history book.


So, how much does publishing a book cost? It obviously depends on your quality level sought – amateur, fun publishing or professional, career publishing.

How to Improve Low Book Sales, Post Xmas

It’s always hard to get book sales via print on demand or independent bookstores anyway; it’s even harder when you cannot do in-person launches. So how can we improve on low book sales after Christmas, in lethargic January?

First of all, down-under we have the advantage of many parents taking a bit longer break over summer holidays — and getting bored. What do people do when they are bored… they read, of course! Or loll about on the pool or at the beach, often reading while sunning.

Trouble is, the Audible, Amazon, and other book reader feeds are chock full of bestselling books–not easy to get any sunshine there!

Unlike Self-Publishing School, I’m not going to bullshit you and say you can make a full-time income from your books, unless of course you are a talented fiction writer who is subsidised by wonderful traditional or even hybrid publishers.

Still, progress is the main aim, so you’ll have to market your book once it is published. This is because Amazon rewards books who bring in more patrons from other places to the page by pushing it into the recommended reads. In addition, more reviews help to push the book listing up the Amazon book page in search results.

Tip 1: Check out your Book’s Listings across all Retailer Sites

When you have checked out these sites, you’ll notice that descriptions may be lacking some appearance qualities. In fact, it may need much more spacing, funky bullets, and sometimes the cover image is missing.

Use this free meta description generator to make better book descriptions., .com,

Goodreads – claim your own book by being an author there (Australian retailer)

Book Depository


Tip 2: Get Reviews via Niche Bloggers

This one means being nice! After being helpful by pointing out something they could add for better monetisation, or rearrange, the blogger is more likely to pay attention. Find book bloggers that review books on your subject matter (or are likely to) and approach them for review. You’ll give each blogger a free ePub or paperback copy in exchange for an honest review. (Usually it’s only on their website but some give Goodreads reviews too).

You might also arrange a virtual blog tour over a week or two pre-launch or post-launch, across multiple blogs. This means more people listing your book review or article.

Tip 3: Writer Articles with Sales Page Links

This is where you write certain length articles at online zines and news sites. If you’re trying to rank better on a particular bookseller, it’s best if your article links point there. But if you are writing for general credibility, then you’d link back to your own site.

First of all, check the Submission Requirements, including if they give you a byline and allow a link in it to the book page.

Tip 4: Run a Reader Giveaway

I have done this before with some level of ease and reward. Ideally, it’s best with a site that lets you collect email addresses – so you can tell them all next time you have written something amazing. The sites to use are StoryOrigin (best value), BookFunnel and Rafflecopter (paid $15 to have it look much better when sharing my book competition link).

You can do reader giveaways on Goodreads ($129 to do) or Amazon.

We explain exactly how to do a free promotion using ‘Select’ on Amazon in Book Creation Success. Or you can also look up the KDP Help menu, to find the basics.

You cannot run a ‘giveaway’ as such for Kindle books, but you may be able to run one for your own paperback book WHILE logged in. Don’t forget–you must log in first, using the username of your KDP account.

Also, you won’t be able to do any special activities for a book published through IngramSpark.

Tip 5: Ramp up Sales Through Seeding

Seeding is one I wasn’t game to try at first, because it involves sending physical books to literary reviewers, magazine editors, and other notables (okay, influencers).

I relented and after enquiring via email for a yes, I sent my book Power Marketing to a noted brand and marketing blogger. After that, I heard crickets. So not a great result… but if I did it 20 times, I’d then be able to say that seeding works or doesn’t work.

As they say, no risk, no reward.

That’s all I can think of today to improve low book sales, post-Xmas.

Get in touch with Jennifer Lancaster (Brisbane, Australia) for a personalised marketing mentoring session.

The Ugly Truth about Distribution and IngramSpark

Independent Book Writers have been trusting the Print on Demand companies like IngramSpark for around 15 years to tell them the truth about distributing books. But are they telling you everything? Let’s find out.

Ingram Group (IngramSpark) claim that your book listing goes to 40,000 distribution points. Print on Demand lets an author distribute without housing stock of books, in return for a royalty of 35-55%. (Most set it at 50 or 55% and still have okay royalties).

So, I built an author-publishers’ support business and own indie imprint based on these fundamentals. Little did I know that we are all pushing sh#t uphill to get any sales at High Street bookstores.

I couldn’t even get ‘The Nile’ or ‘Fishpond’ online retailers to list my books or make them a bit easier to find, if in fact they did. Booktopia charged exorbitant prices onwards for my colour book, but it is a bit better now that Melbourne Lightning Source printery have started printing colour books again.

Most of us have read about how Trad. Publishers don’t want to take on any more new authors’ books or take anything but a ‘formulaic’ approach. But we thought Print on Demand would be different – as we call the pricing and production shots.

opened copybooks placed on school bench
Photo by Katerina Holmes on

A-ha, but one blogger told about an experiment. Her friend tried to buy her self-published book and looking at the booksellers’ screen, it said: 5% commission, not the 25% that it should have said. (She set her royalty at 40% of RRP, then expected them to take a portion for retailer and shipping). The difference was taken by Ingram’s book distribution arm.

RRP = Recommended Retail Price.

Low book sales report – AUD

($10.78 appears to be the retail price made up by whoever the retailer was – no information to that regard).

Just Like a Bulk Bookstore Distributor Agreement

It is almost similar to if you opted to print 500-1,000 books and get a Booktopia Publishing System agreement. In other words, not using print on demand at all. They will want 70% of book RRP and this goes towards shipping/returns, distributor markup and retail markup. You get to wear the cost of printing the bulk books and the subtraction of revenues for any books returned, unsold. What a great deal, not!

The Actual Game of Book Distribution

But if the system does not enable the author to deliver it for a genuine retail markup, we now know why self-published authors have suffered poor sales and practically no take-up of stocking in store.

And that is why when you go into a Big W, a Dymocks or a Target, you will see the traditional publishing houses front-running books. You will see the odd Lisa Messenger book, as she turned into a small book publisher with sales clout, but little else.

We still can sell through library suppliers though, and through our online web-stores with some creative marketing practices. As well, we can sell through KDP (eBooks) and upload to KDP for Print if nicely designed. Then the profitability is all taken care of, because you are not going to lose through returns or poor consignments.

The only thing is, you may need to advertise on Amazon (AMS) and you will want a nice and high click-to-conversion rate to profit wisely.

Below is the Royalty screen for a US $2.99 eBook on Amazon KDP. At least this method is crystal clear and the royalty is either $1.05 or $2.04 USD.

Jennifer Lancaster, author of five marketing or money books and author mentor, has created a members portal to help Australian/NZ/US authors learn successful self-publishing and help market their books. It’s called Book Creation Success program. Learn more DIY and insider secrets in the program!

Six Tools of the Publishing Trade that Serious Authors Need

Early on in my book editing, writing and copywriting career, I realised that the right equipment was crucial. While amateur authors can be content with simple books in Word, I needed Adobe Indesign. I use MS Word too, but in this article we talk about all the Tools of the Publishing Trade which help me run a publishing support business.

Then there are the tools we use every day. For typesetting, promoting and editing, I needed an Apple Mac.

Since 2010, I have been using either a laptop (Macbook Pro) or desktop (iMac and now the iMac M1). These are simply the best and most reliable for running complex programs and multiple items at once. Big screens and crystal clear.

It boggles my mind that people will spend $600 on a boring conference but not spend on stable computer power and a sharing and storage system, such as Google Drive.

Just one time that your computer gets hacked or goes AWOL in some way, and you will be pulling out your hair. Google Drive or an even better backup from one of the paid services will SAVE your bacon.

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Graphic Design Software, such as Canva and InDesign

Similarly, the right software costs money. We have some affiliate partners (a click leads to a commission) that our founder uses the software of.

While you can doodle around with Canva freely, the Pro version offers flexibility with scaling sizes, instant re-sizing for various Social Media, and loads of photos. Canva also have all these yummy templates which only require applying your own brand colours and fonts to – a 5-10 minute job at worst. (Brand Kit is a Pro feature).

Canva is useful for making image with captions for social media promotions.

Adobe Indesign is a pro desktop publishing program, so it qualifies as a Tool of the Publishing Trade! It helps designers lay out coffee table books or mockups and creative works, like Childrens’ books, colouring books, Journals, Workbooks, and brochures. You can also turn an Indesign into an ePub allegedly, but I never had much success with the outcome, except for once.

However, I use InDesign because in the ’90s I was a desktop publishing assistant and used QuarXpress and then PageMaker, and these gave me an insight into how it all works. In Indesign, I prefer the Typography Workspace, no matter what I am creating, because it has the right toolsets, including my personal favourite: Glyphs.

Glyphs give access to printer ornaments and em dashes. Say no more.

These are modern-day printers’ ornaments – used for book prettying

Getting back to my point, most novices will find it incredibly stressful to learn InDesign without a tutor. It just bears no relation to anything word processor-like.

However, InDesign can’t be beat for laying out pictures with text, something that MS Word has caused migraines when trying to achieve a fully designed page. Try Pages instead, if you have an Apple Mac.

More business tools are mentioned in my Freelance Tools of the Trade blog post.

A Cheat’s Tool to do Grammar Checking

I’m an editor. Another tool of the publishing trade I use when confronted with a lot of tedious grammatical errors or longwinded construction is ProWritingAid. Grammarly is fairly similar, but I got PWA with a promotional special. It seemed ideal for using as an import to Word or in the app itself. It is always good to buy a tool that helps you save time, and this is what it does.

See ProWritingAid for the latest offer and a free trial.

Similarly, it is good to invest in self-publishing courses which save you time in learning.

Website Design Tools of the Trade – for Creatives

Although I’m a WordPress diehard of 11 years, the website publishing tool I recommend for creatives on a small budget is SquareSpace. I am an affiliate partner for them, too, but I have used it when creating and adapting websites for a financial services company. It was easy enough to learn, with video tutorials and help menus, and dragging and dropping the parts was usually the way I designed the page. feature list is very long. So view a general website design feature & benefits page. It starts from about $15 a month.

Building starts with a theme and it is a hosted platform, so save hours in time… This is called ‘software-as-a-service’. It is better because there’s no need to negotiate problems at hosting level or keep a platform and 20 plugins updated.

As someone who spends $45 a month just on website hosting, I give my advice that creating a solid website on a SEO-friendly platform needs a small budget like this.

Summary: Tools of the Publishing Trade

Sometimes we must spend a little on hardware (recommend Apple Mac for stability and endurance), on design software (recommend InDesign or Canva) and on a stable website development platform (recommend SquareSpace) so that we can meet our objectives. My objective is not to get the cheapest tool, but to have ‘ease of use’, speed, reliability, and most importantly retain an emphasis on QUALITY.

Please share your own tools for publishing below in a comment.

How will you make a difference through writing?

Why do we need to make a difference through writing a book?

As a multiple book writer myself, I think it’s because I harbour the desire to let people know that the power is in their hands. That they can either create a financial plan and income stream for them, or they can control the marketing that makes their lives easier.

Leaving a legacy is a very big reason people come to me to write their book. It matters to them, like it does to most of us, what form the book takes. They want the writing to resonate (for this they need a good editor) and they want it to be the right topic content too.

Sadly, people like my Uncle Eric – who had many great stories – never get to leave their stories in written form. But we can remember them by their photographs and memories.

Leaving a Legacy – Choices

Creating a book for longevity takes it that bit further – what do you want to let others in the world know? Do you often feel like shouting: just don’t go onto the social media if you feel so bad from it? (I do). What solutions have you come up with for today’s most pressing problems? Or will you do investigations into something we need to know more of? (Like did you know that cows are indirectly responsible for rainforest deforestation in the Amazon).

A legacy can also be left with a gift to charity. Some writers elect to give 10% of profits or simply all of the profits to a charity they unite with. One of my clients gave to White Ribbon Foundation, with a launch that helped them and also highlighted the domestic abuse suffered on many levels.

make a difference through writing

The Types of Stories that Matter

I’d like to briefly mention some books I’ve worked on. One was for a local pioneer history book, which was an amazing compilation of story, ancient history, colour plates and maps (hand-drawn). This book, Two Rivers Run, sheds light on an early settler family (the Andersons) of Gippsland.

Another interesting book was a coffee table book that melded an interior design ‘country’ feel, local history and even a bit of celebrity history. The community profiles helped highlight the non-famous notable people in the area too, along with a Red Cross local history link.

I really appreciate the efforts that authors go to, including paying a pretty penny for editing services, so that their book is actually a legacy and helpful to others.

If you have both life experience and specialist knowledge, I believe this makes a special kind of book. I encourage you to put these life experiences as stories (not lists, not summaries) dotted throughout the book in appropriate places. If you want to underline a point, then you need these stories to make it real for people.

A lot of newer authors have this under-confidence that they are somehow not worthy of putting their experiences to this, so (if writing coaching) I help with encouraging the drawing back of the curtain. You can put the experience into scenes, or using a flashback, or speaking through a made-up person, or whatever the tool might be.

When you want to leave a legacy with a book, choose a professional publishing support service… and learn a few writing tools and techniques along the way.

Creating a Book Sales Page

Today we look at making a book launch page, with no design costs, at It can be free — or for more reach, you can upgrade for a small fee per month.

You need to have your ISBN, book description, Bio, and your front cover design (JPG) all ready. (Change the bio to suit this book).

In addition, you’ll need to gather the URL links from the major retailers – which you’ll pop in the ‘add purchase links’ section, along with the logo for Book Depository, which they don’t currently have.

Don’t forget your new Book Title and Meta – under Page settings!

At, there is a walk-through set-up guide. On login, you’ll see ‘Discover’, Dashboard, Builder and Analytics. Discover lets you discover other books, and once paying, ask for your title to be there too.

Dashboard is your home space and Builder lets you edit the page. It is very simple to change things, you just use Section Settings (for section colours) or Page Settings, and pick a new colour for fonts or background.

Besides the option of joining up your own custom domain to this page design, you also can use a free plug-in. Their WordPress plugin allows you to seamlessly integrate your Booklaunch page onto your existing WordPress website.

You will still log in to BookLaunch to fix anything on the page.

Fill in the SEO Metadata when Upgrading to Paid Plan

The plan I chose was Plus, at $US6 a month. There is another one, at $10-12 per month (save if paying yearly) that allows authors to have a pop-up to capture reader emails. I will keep the Plus plan for six months.

I immediately filled out every section in Page Settings and ‘launched’ my new book – just a quick 45-minute job all up.

Then I claimed it by going to Discover section and emailing the team with the book page. Then they can add it to their busy little Discover new books section.

You could feasibly add just ebook retailer links to purchase, if you only have ebook version available.

Is promotion hard for you?Try a marketing book that's practical and real

New Revision - covering major modern marketing strategies.

Get a $5 discount off this comprehensive book. 

Pay with Payhip to get:

  • Regular Shipping included
  • Paperback: AU $23.95
  • Support the author and not the big entities!

Remember the Reason for Book Sales Pages

Remember that few find these pages just by being curious. I did get a number of visitors to my other BookLaunch sales page (Creative Ways with Money) from my own blog, but I did not really capitalise on it as two crucial images were missing!

These book sales pages are best when used in campaigns. So, if advertising on social media portals, send the people to a one-stop book page rather than a busy website. That way, they have just one choice to make: buy or don’t buy!

Also, make sure you give value first by sharing snippets of your book on social media. Plus make a longer sales page, full of value-adding points!

Go to: Book

Remember to support Book Creation Success by tweeting our pages or buying the course!

Nurturing Readers & Leads via Email Marketing

You’ve heard that an author should be capturing their readers’ email addresses, particularly before book launch day. But have you got to it yet?

To interest and nurture new readers, marketers tend to offer them something called a Lead Magnet. You use lead magnets for lead generation and email capturing for later use.

Yes, I know lead generation is a dirty concept to some writers. However, what I’ve found is that book writing and publishing does not provide enough income for my family (maybe the cat only), so working out what my readers want and using different earning opportunities helps this. You may find the same.

What’s the Best Type of Lead Magnet?

The study found that Video content is the preferred lead magnet type among solopreneurs in this 2020 Lead Magnet study.

It’s interesting that 47% of marketers who participated said that video and text-based lead magnets performed best as incentives, with short-form video content slightly preferred (24%).

If a video marketer you are not, never fear. Second highest in ‘conversions’ (opting in) was written content, with 22% preferring it. Yah!

I wrote a 4-page guide on How to Write a Memorable Book. This is a nice, consumable size. It was offered as a pop-up offer on my other blog.

lead nurture masterclass

Show me the Way with Nurture Email Funnels…

As many authors don’t know the advantages behind offering a lead incentive and automating these emails, we can easily give more information in Book Creation Success program… or on a video-based author mentoring session. (I will put the 30-minute Nurturing Readers with Email Marketing video in the program soon!)

This is a practical strategy that many business-oriented authors use for selling courses or merchandise to their book readers, as well as their own books. It should not be overlooked.

Once you have a list of targeted people who know your name, you can also promote other creators’ products to get paid a commission. This all helps support your authoring activities and, if chosen carefully, reflects well on your online reputation.

These days, we can’t just rely on the ‘today’s news’ marketing on social media. Mainly because we don’t run Meta or LinkedIn and have no say in what is shown to whom or how often.

Two Choices for Learning about Nurturing Readers and Email Funnels

You can either go your own way with this all-in-one marketing tool… (This link is from our affiliates and the writer will get a bonus if you subscribe):
GetResponse partner

Or, you can sign up to our FREE Masterclass and learn all about the reader welcome strategy we endorse.

What You Will Learn in Woo New Readers…

Some of the topics we’ll cover:

  • Why you can’t rely on Amazon to sell books
  • Why Lead Magnets?
  • Mistakes authors make when selling a book
  • Mistakes solopreneurs make when getting interest
  • Parts of a Lead Funnel
  • A system for new friend nurturing
  • Typical Email Marketing features
  • Benefits of creating a Lead Nurture Funnel in a system
  • Parts of the welcome email series
  • Use it for your website
  • FAQs

We also supply marketing training, if you want to take it up.

To sum up, after the lead magnet is created, a welcome series is required in order to nurture new readers and find out more about other things you offer.

Fast-Start Training for Self-Published Business Authors

Having been an editor for seven years, I like to share tips and findings on my two blogs with all the new book authors. But I never realised that there was a need for fast-start author training days.

When there was the 48-hour Author weekend workshop for planning your book, I poo-poohed the idea that anyone can successfully plan and write a book this quick.

Now I know more of the barriers to people writing their first book, I get it.

If support is needed, I still think it best to spend the money on writing coaching over 3-6 months and learn writing techniques and marketing tips every day, but I understand. People want to deep dive, and avoid their own procrastination, deliberation and doubt!

Jennifer Lancaster books on Google

Next Level, Past Writing a Book

What about once you’ve got past the hurdle of writing your book?

Then there is also the matter of taking that book, selling it to a tribe and getting a portion of them to take up online programs. This is the ‘holy grail’ of lifestyle business options for the matured business or life advisor.

It seems that Print on Demand was not the secret sauce it promised on the box. It is, rather, a very fast and cheap way to get a book digitally distributed (via a feed). Any book, with virtually no gatekeepers.

In my educated opinion, using this is not the way to interest thousands of people and sell thousands of dollars worth of programs.

You know, there’s something missing from the system… and naturally, Book Creation Success program has a printable PDF on personal branding and offers.

The missing link from selling books: an author brand and sales funnel system!


opened copybooks placed on school bench
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The Ins and Outs of a Book-into-a-Course Planning Day

The personal brand must be set up before launching the how-to or self-help or business book. Then a sales funnel (pages that explain it) for the program or course must be in place within 3 months of book launch date!

Launches should likewise be planned a minimum of 3 months ahead.

But, how do you plan all this launching activity, when it is all you can do to service clients, tend to family, write your content and do some book writing?

You go to a working day: Turn Your Book into a Course VIP Day, to be specific. So, from the origins of your book, the course can all be planned out that day.

Some free tips on book launching will be given at my free Book Publicity talk on Friday 25th June, 5pm, at Redcliffe Library, Qld.

Why Should an Author do a Course Planning Event?

It’s not like you just plan out an amazing new course on your own. You’ll be learning from an Australian publishing mentor and a course editor with a hands-on understanding of:

  • Both writing and editing a non-fiction book (17+ non-fiction books edited)
  • Book formatting/typesetting (another 10 books)
  • Digital Marketing (15 years’ experience in marketing or copywriting)
  • Taking information and making courses!

Plus hear from another expert who specialises in putting the course material into an all-in-one platform, with design flair.

Over the past two years, besides editing books, I have been testing different marketing ideas and compiling learning resources for indie authors, culminating in Book Creation Success here at the academy.

Planning out your course will be integral to earning MUCH MORE from the book’s concepts, since it does not have the price limitations set by the market.

We can arrange this VIP day with two experts (book creation / course building) in Brisbane, Queensland, on a Saturday in May, June or July 2021. Contact Jennifer.

Your new online course or membership can pay for itself over and over again.

Do this work so you can tell your stories, share practical advice and reasoned arguments.

Enquire for what it’s all about — below!

How to Finish Writing Your Book or Course

Do you ever feel like it takes you for-ever to write a book, finish a course, or set up your videos? Then read on.

Ask Yourself: Is What You're Doing Today Going to Get You Closer to Your Goal?

Tip 1 – Assess your actions

The first tip we’ve got for you is to align your actions with your intentions. In practical terms, this means self-assessing:

Use Niche Marketing Techniques to Sell More Books

Novice writers, pro authors and business owners alike need to focus on their marketing plan, particularly with limited time available. But, which elements do we need to work on—and why?

Ironically, you should first work on your Why: your reason for writing.

Coming from a ‘why’ perspective, it gives any author a strong motive to move past their comfort zones. I lived my fear-of-being-seen for ten years, so I know first-hand how this inhibits sales. Therefore, identifying a good reason to spread your message is imperative.

As you undertake self-publishing lessons, you will be learning about author brand, reader benefit writing, landing pages, keywords, and teaser lines. These may be outside your comfort zone as well, but are all helpful for attracting the right people to any book.

Besides, planning your writing from an audience perspective has three other benefits.

Turn Your Spare Time into… a Book!

A lot of people right now want an escape from reality. The stop-gap income of Federal government support is finishing, the economy is not so grand, and many are looking for a new job. Writing a book which fulfils several goals and triggers our own creative genius… is the best escape ever invented! So let’s focus on how to turn some spare time into a book.

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