You’ve heard that an author should be capturing their readers’ email addresses, particularly before book launch day. But have you got to it yet?
To interest and nurture new readers, marketers tend to offer them something called a Lead Magnet. You use lead magnets for lead generation and email capturing for later use.
Yes, I know lead generation is a dirty concept to some writers. However, what I’ve found is that book writing and publishing does not provide enough income for my family (maybe the cat only), so working out what my readers want and using different earning opportunities helps this. You may find the same.
What’s the Best Type of Lead Magnet?
The study found that Video content is the preferred lead magnet type among solopreneurs in this 2020 Lead Magnet study.
It’s interesting that 47% of marketers who participated said that video and text-based lead magnets performed best as incentives, with short-form video content slightly preferred (24%).
If a video marketer you are not, never fear. Second highest in ‘conversions’ (opting in) was written content, with 22% preferring it. Yah!
I wrote a 4-page guide on How to Write a Memorable Book. This is a nice, consumable size. It was offered as a pop-up offer on my other blog.
Show me the Way with Nurture Email Funnels…
As many authors don’t know the advantages behind offering a lead incentive and automating these emails, we can easily give more information in Book Creation Success program… or on a video-based author mentoring session. (I will put the 30-minute Nurturing Readers with Email Marketing video in the program soon!)
This is a practical strategy that many business-oriented authors use for selling courses or merchandise to their book readers, as well as their own books. It should not be overlooked.
Once you have a list of targeted people who know your name, you can also promote other creators’ products to get paid a commission. This all helps support your authoring activities and, if chosen carefully, reflects well on your online reputation.
These days, we can’t just rely on the ‘today’s news’ marketing on social media. Mainly because we don’t run Meta or LinkedIn and have no say in what is shown to whom or how often.
Two Choices for Learning about Nurturing Readers and Email Funnels
You can either go your own way with this all-in-one marketing tool… (This link is from our affiliates and the writer will get a bonus if you subscribe):
Or, you can sign up to our FREE Masterclass and learn all about the reader welcome strategy we endorse.
What You Will Learn in Woo New Readers…
Some of the topics we’ll cover:
- Why you can’t rely on Amazon to sell books
- Why Lead Magnets?
- Mistakes authors make when selling a book
- Mistakes solopreneurs make when getting interest
- Parts of a Lead Funnel
- A system for new friend nurturing
- Typical Email Marketing features
- Benefits of creating a Lead Nurture Funnel in a system
- Parts of the welcome email series
- Use it for your website
We also supply marketing training, if you want to take it up.
To sum up, after the lead magnet is created, a welcome series is required in order to nurture new readers and find out more about other things you offer.