Many authors are adamant that they want a book website.

We have found simple US$10/month options for this (e.g. but certainly it’s not worth spending thousands for a 6-month campaign.

If you don’t yet have an author website, and you are not technically savvy, here is my advice.


I am talking about the software that you put on your own domain, ergo a steep learning curve.

The simplest way to do a website yourself is designing with GetResponse (website builder and email) or SquareSpace – both hosted platforms, as you are not going to have to learn so much!

HOSTED websites with page builders means no uploading files, no security plugin costs, no SSL extras, no crazy things happening like hackers locking you out, etc.

Choice 1: SquareSpace

Their all-inclusive annual prices is about equivalent to my hosting costs alone – which is great news! It is from $15 to $25 per month. Note: Authors are closest in theme designs to Bloggers.

Start the wizard here:

View the Help guides (videos):

Choice 2: GetResponse: the Email Marketing and Sales System

I have a long blog all about getting started with GetResponse website builder.

If you have a mind to add the course to your website, try Thinkific instead. Read their amazing Blog.

Author web banner

1. Getting an Author Website Banner

Getting a banner made to improve the look and feel of your new website. If not hiring a full delivery website designer, here is where you can get a website banner made for you. It costs about AU $35, which is a small price compared to the $750 – $1,500 for a fully-designed website. You get four different design versions and some changes.

Fiverr: Choose the ‘premium’ web banner option

2.    Using a Website Designer, if Budgeted

You will need to have your brief ready for most website designers to quote on your project. There is a lot of inconsistency of effort, in the website design world.

Try contacting some of the great people below.

The Design Room – Website Designer, Australian

One-off Development: My website developer works in WordPress: Sphenn. See SVS

If you want an agency to design the website from scratch, then try looking for those with the most 4 to 5-star Google reviews near you.

3.     Preparing the Brief

  • Get a professional author photo done (and maybe holding your book if the timing is right)
  • Source your logo or think about the typeface style, if your name
  • Get your book blurb written up
  • Identify what two main colours are in your book cover and new ‘brand’
  • Do not tell the designer how to design, but do tell them what feel you want, as in “I’d like a white space background feel, with spots of bright colour”, or “my book is about being feminine, so don’t make the design harsh angles, make it flowy and soft feeling”.
  • Decide if you want just one book sales page, or a few products (i.e. a shopping cart).
  • Write your calls to action and think about your freebie offer.

No matter how easily you can convey it verbally, it is always wise to have a written brief.