Book Reviews have lots of guidelines around them, when connected to official retailers and reader sites. You should read all their guidelines or face getting into hot water.
Amazon & Goodreads Review Guidelines
Amazon: https://www.amazon.com/gp/community-help/customer-review-guidelines-faqs-from-authors (Read No.2 in particular!)
Goodreads Review Guidelines: https://www.goodreads.com/review/guidelines AND
Author Guidelines: https://www.goodreads.com/author/guidelines
By contrast, an endorsement (a positive, named review) is more personally done, usually by email request, before the book is out.
These can be printed inside the book (after title page) or be on the back cover… and lifted into the “editorial review” section on Amazon Author Central (once book is officially ‘published’). Once registered and logged in, look under the ‘Book’ tab, then go down to review and hit ‘add’.
About Doing Book Raffles
(Plus Selling your Book I.P. and Branding a Book Series)
These sites help you send out advance reader copies or give away reader ‘chapter 1’s’ or run book competitions:
With BookFunnel features, you can make a landing page to giveaway a chapter of your book or early review copy (ARC). The mid-list author package is best ($100 p.a.), because you can also collect those email addresses. See competitor below too. (ARC=Advance Reader Copy)
Uses the community, similar to BookFunnel, but even better.
Features reader magnet (place to house it), universal book links, audiobook delivery/promo codes, group promos, newsletter swaps, etc. If you want to keep all email lists and have some of these features, it’s now $100 p.a. for the Standard Plan. Well worth it.
Gleam sweepstakes/giveaways (via social media)