Struggling with producing your own book?

At Business Author Academy, we help non-fiction authors with support and training materials
to write, publish and launch their book… with ease.

Are you looking to reach more people with a message, and think a book is the way to do it?

Do you want to sell courses online, but first you need to write a book to interest people worldwide?

Or perhaps you want to hand a new client a real paperback that you wrote… in less than a year?

Then don’t fall prey to the fears of many first-time writers–or get stuck.

With an experienced mentor by your side and Australian-made self-publishing guides, you can start on these goals very soon!

BAA and Jennifer teaches you how to write, structure and position a bestselling nonfiction book. With regular support, we help the busy specialist create a well-written book and strategise its launch.

Your writing mentor

Jennifer Lancaster, runs this online Australian business.  She has written 5 books and edited 17 other books, all non-fiction.  She loves coaching writers on how to structure a better book and plan that book to ‘meet the market’.  

Book Creation Success course

All-inclusive Self-Publishing Author Training
  • 20 weeks of weekly learning prompts
  • Save time, the #1 thing writers need more of!
  • Access to all tutorials and magazine/podcast lists, for 12 months

Content Wizard

Editorial Support and Book Strategy
  • Strategy on a fill-a-gap book theme
  • All the compiling & structuring
  • Joint focus on a great book
  • Copy editing
  • Special access to marketing resources

Thoughtful Book Writer

Coach and editor support to write a self-help or tips book
  • A set Schedule to write your book
  • Outlining help; Referencing method
  • 1-on-1 fortnightly calls with writing mentor
  • Developmental guidance (great value)
  • Special access to all club resources

Read our Blog...

Six Tools of the Publishing Trade that Serious Authors Need

Early on in my book editing, writing and copywriting career, I realised that the right equipment was crucial. While amateur

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How will you make a difference through writing?

Why do we need to make a difference through writing a book? As a multiple book writer myself, I think

Read More »

Creating a Book Sales Page

Today we look at making a book launch page, with no design costs, at It can be free —

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New Masterclass on Nurturing Readers & Leads via Email Marketing

You may have heard that any author should be capturing their likely readers’ email addresses, particularly before book launch day.

Read More »

Fast-Start Training for Self-Published Business Authors

Having been an editor for seven years, I like to share tips and findings on my two blogs with all

Read More »

How to Finish Your Book or Course

Do you ever feel like it takes you for-ever to write a book, finish a course, or set up your

Read More »

What a few clients have to say...

As a first time writer, she gave me a lot of information that has made the process much smoother than it would otherwise have been, saving me time and money.

Olejuru Lanfear

Author, The Fundamentals of Merchandise Planning

Working with Jennifer on my first ebook project was an absolute pleasure. Not only did she guide me through the publishing process but she also added invaluable editing advice along the way.

Martin Hadfield

Author, Everyday Ways to Win in Office Life

Working together, Jennifer not only got back to me promptly with the excellent suggestions on my grammar, spelling etc, but also on my writing style, which began to increasingly improve (to my delight) under her tutelage!

Beverley Rillat-Richardson

Author, How to be a Widow

Jennifer has a very honest and friendly manner which makes working with her flow very easily. Her editing skills are clear and very helpful. Thank you Jennifer for your part in my journey towards publishing.

Soraya Saraswati

Author, Shining Through

I’d like to thank Jennifer Lancaster for the great job in organising to get this book self published. You have been incredible to work with and I couldn’t have done this without you.

Pettifleur Berenger

Author, Switch the Bitch